A showcase of material innovation, craftsmanship, and artificial intelligence
- The Design You Can Feel exhibition is now open and free to the public at Protein Studios in London’s Shoreditch neighborhood from September 17 to 22
- Six product and industrial design studios explore the ways in which form, color, texture can be combined to create objects and moments that awaken the senses
- The exhibition features a specially commissioned piece crafted from Ceraluminum™ by Future Facility
LONDON, United Kingdom, September 20, 2024 — ASUS today announced that the Design You Can Feel exhibition is now open and free to the public at Protein Studios in London’s Shoreditch neighborhood from September 17 to 22, as part of London Design Festival 2024. An exploration of materiality, craftsmanship, and artificial intelligence (AI), the show shines the spotlight on the brand’s innovative and sustainable new Ceraluminum™ material and tells the story behind its Zenbook laptops.
Six product and industrial design studios were selected and commissioned to explore the ways in which form, color, and texture can be combined to create objects and moments that awaken the senses. Each of the pieces in the exhibition – ranging from furniture, lighting, and installation design – speak to these qualities in different ways.
The exhibition features a specially commissioned piece crafted from Ceraluminum by Future Facility, the design and research studio led by distinguished designers Kim Colin, Sam Hecht, and Leo Leitner. This new concept, SUSA, explores the relationship between the digital and physical worlds and asks how artificial intelligence (AI) technology and materiality can combine to create calm and tactile objects, ultimately changing the way we experience digital interfaces.
In addition, an aluminum lounge chair by Seoul-based design studio Niceworkshop has undergone the ceramicisation process. Both projects are the first time Ceraluminum has been applied to objects other than the ASUS Zenbook laptop.
Design You Can Feel also showcases future-focused works from designers Fernando Laposse, Giles Miller Studio, Natural Material Studio, and Studio Furthermore.
Throughout the exhibition, the natural beauty of the Ceraluminum material comes to life. Sand dunes sculpted throughout the space create an immersive environment, defining pathways for exploration and the journey between the aesthetics of the natural world and new technologies.
The exhibit culminates with an interactive zone where visitors can get a hands-on experience of the latest ASUS Zenbook series. These thin and light ultraportable premium laptops feature advanced AI tools and are clad in the proprietary Ceraluminum material. The light and durable material can be used to create unique, everlasting designs.
Discover Ceraluminum
Step into the world of Ceraluminum, a high-tech ceramicised material that’s revered by the aerospace and luxury watch industries. This is an industry first innovation, which ASUS has invested four years into fine tuning the precise colors, texture, and hardness. No pigment is added throughout the entire process, the distinct colors and porosity are precisely controlled by electric current, voltage, and mineral formula. As a result, it offers unmatched scratch resistance and longevity, with a unique look that pays homage to the natural world that inspired its creation.
Additionally, Ceraluminum provides a more sustainable material that is less hazardous to the environment, substituting the acids traditionally employed for aluminum anodization for a new higher voltage method which uses pure water. The process eliminates organic compounds, volatile organic compounds (VOCs), and heavy metals from the wastewater, resulting in 100% recyclable material. Learn more about the Ceraluminum process here: https://youtu.be/9cypFEe7-Fg?si=wBR6wUsqGO5x3Yom.
To learn more about the ASUS Zenbook, please visit: https://www.asus.com/laptops/for-home/zenbook/
