HONOR, a global technology brand, announced its new all-scenario approach, which includes AI-enabled cross-OS cooperation, human-centric intent-based AI, and a range of smart products with global partners.
During its keynote, HONOR revealed not just the global debut of the HONOR Magic6 Pro, but also its latest AIPC, the HONOR MagicBook Pro 16, all of which are powered by HONOR’s platform-level AI to enable human-centric experiences.
“As we race ahead into the AI era, HONOR committed to delivering human-centric innovations that bring open and seamless experience to address our consumers’ desires and pain points,” said George Zhao, CEO of HONOR Device Co., Ltd. “We are delighted to announce the global launch of the new HONOR smartphones and AI PC, which truly revolutionize the user experience with industry-leading AI capabilities, while breaking boundaries in human-device interaction.”
Discover the Magic of AI with HONOR Magic6 Pro
The HONOR Magic6 Pro, the latest addition to the famous HONOR Magic Series flagship series, offers improvements in photography, display, performance, and AI-powered user experiences.
HONOR, driven by its dedication to human-centric innovation, has announced MagicOS 8.0, the most recent version of its Android-based operating system, which includes fully empowered HONOR platform-level AI and the industry’s first intent-based UI. HONOR is revolutionizing the user experience by delivering whole new, multimodal methods for people to engage with their smart gadgets.
The HONOR Magic6 Pro, featuring Magic Capsule and Magic Portal, offers customers a more customized and intuitive experience. With a single tap on the notifications banner at the top of the screen, the Magic Capsule expands to provide additional information and related options, giving users instant access to critical resources while eliminating the need to navigate through multiple apps for maximum productivity and efficiency. Meanwhile, Magic Portal uses AI to comprehend user messaging and behavior, simplifying complicated activities into a single step.
For example, Magic Portal’s AI instantly detects addresses in text messages and links users to Google Maps, allowing them to navigate with ease. It also speeds up access and sharing on social media platforms such as TikTok and Facebook, allowing users to transmit ticket details or internet search results with a single drag. Furthermore, Magic Portal enables image-based purchasing experiences by effortlessly directing visitors to platforms where they may locate and purchase desired things.
Magic Portal works with partners and app developers to support over 100 of the world’s most popular apps. Providing a smooth experience across several platforms while allowing customers to fully utilize Magic Portal with their favorite apps.
A Sneak Peak of Inspiring AI Practice
HONOR embraces an open and collaborative spirit in the AI era, aggressively working with industry partners to bring more of the industry’s top technologies to market. To give a glimpse of potential future prospects, HONOR incorporates Meta’s open-source LlaMA into the HONOR Magic6 Pro, which can perform activities like as Q&A, text generation, and reading comprehension offline. Collaboration within the sector can result in a more inventive future for users.
HONOR demonstrated the potential that smartphone eye-tracking may unleash in the future, revealing how it is possible to manage a car hands-free with the HONOR Magic6 Pro’s AI-powered eye-tracking technology. The experimental concept demonstrates how the interface between AI-enhanced smartphones and automobiles might extend beyond screen or voice commands, opening up a universe of human-device interactions with limitless possibilities.
Experience Pro-grade Sportography with HONOR’s AI-powered Falcon Camera System
As consumers prepare for an exciting year of sporting events, HONOR has made it a mission to provide sports photography worthy of a gold medal, with faster capture rates and sharper images.
The HONOR Magic6 Pro introduces a new and improved HONOR Falcon Camera System powered by an AI model trained with a database 28 times larger than the previous generation. It also includes HONOR AI Motion Sensing Capture, an advanced AI capture algorithm that effortlessly predicts and captures decisive moments in ultra-high definition.
The HONOR Magic6 Pro’s enhanced HONOR AI Motion Sensing Capture outperforms the previous generation by supporting a broader range of sports and activities, including leaping, dancing, and martial arts, making it ideal for recording spectacular moments at sporting events and races.
Furthermore, HONOR’s newest camera system includes an impressive 180MP Telephoto Camera Lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. The HONOR Magic6 Pro also includes a 50MP Ultra Wide Camera (f/2.0, EIS) and a strong 50MP primary Camera with variable aperture capabilities (f/1.4 and f/2.0, OIS), allowing you to record fast-paced moments in outstanding clarity without sacrificing detail.
Unmatched Display with HONOR NanoCrystal Shield
The HONOR Magic6 Pro leads the industry with the most drop-resistant screen glass to date, and it continues to increase display drop resistance. Verified by SGS’s Five Star Overall Glass Drop Resistance Ability certification in different situations, the display utilizes innovative materials with a 50% increase in crystal density, which boosts shock absorption capabilities by up to ten times compared to conventional glass.
In addition to its durability, the HONOR Magic6 Pro features an industry-leading 6.8-inch All-range Low-power LTPO Eye Comfort Display, delivering an exceptional viewing experience while prioritizing users’ well-being with a range of human-centric innovations, including the industry’s highest 4320Hz PWM dimming, Dynamic dimming, Customizable Circadian Night Display, and Nature Tone feature.
Powerful Performance Driven by Cross Industry Innovation
The HONOR Magic6 Pro is powered by the Snapdragon 8 Gen 3 Mobile Platform, which improves CPU and GPU performance by 30% and 25% respectively. Thanks to the Qualcomm® AI Engine, the HONOR Magic6 Pro’s AI functions are supported with extraordinary fluidity and stability, reaching a staggering 98% improvement over prior models. Furthermore, the Snapdragon 8 Gen 3 Mobile Platform provides outstanding gaming experiences at superb energy economy and is packed with enhancements that redefine strong performance.
Recognizing the rising significance of battery life for consumers who rely on their devices for extended periods of time, HONOR is the first brand to incorporate developing battery advances from other industries into smartphones. Drawing inspiration from the disruptive electric vehicle (EV) sector, HONOR is introducing the all-new HONOR Second-generation Silicon-carbon Battery with HONOR E1, a batter management chipset that improves energy efficiency, to the HONOR Magic6 Pro.
The 5600mAh battery provides remarkable low-temperature performance; customers may watch a YouTube video for 81 minutes at -20°C with just 10% power remaining. Furthermore, with the 80W HONOR Wired SuperCharge and 66W HONOR Wireless SuperCharge, users can charge the HONOR Magic6 Pro to 100% in just 40 minutes, allowing even the busiest users to quickly power their devices on the go.
The HONOR Magic6 Pro’s outstanding battery technology was recognized with a top score of 157, placing it first in the DXOMARK worldwide battery rating. Furthermore, with the first five DXOMARK badges given in 2024, the HONOR Magic6 Pro demonstrates exceptional camera, audio, display, battery, and selfie capabilities.
Harnessing AI to Create an All-scenario Interconnected Experience
HONOR has announced its latest AI-powered laptop, the HONOR MagicBook Pro 16, which enables an intelligent all-scenario PC experience and supports cross-OS cooperation. Benefit from performance improvements brought about by HONOR’s platform-level AI with cutting-edge CPU and GPU. The HONOR MagicBook 16 Pro makes sharing notifications and synchronizing materials across HONOR smartphones, PCs, and tablets effortless with MagicRing, ensuring maximum convenience and accessibility.
HONOR has unveiled its newest tablet, the HONOR Pad 9, which brings the all-scenario experience to a more compact device. It has a stunning 12.1-inch 2.5K HONOR FullView Display with a refresh rate of 120Hz and an eight-speaker audio system that includes HONOR Histen sound tuning technology. The HONOR Pad 9 is a feature-rich tablet with an outstanding user experience and a distinctive design.
Teasing the PORSCHE DESIGN HONOR Magic6 RSR
At MWC this year, HONOR not only officially introduced the PORSCHE DESIGN HONOR Magic V2 RSR foldable smartphone on the global arena for the first time, but also showed a teaser for the PORSCHE DESIGN HONOR Magic6 RSR, a smartphone that embraces Porsche Design’s DNA. In terms of product specifics and market availability, HONOR will share more information soon.
Color and Pricing
The HONOR Magic6 Pro, which will be available in Black and Epi Green, is designed for consumers who appreciate a sleek, contemporary look with timeless appeal. The PORSCHE DESIGN HONOR Magic V2 RSR, available in Agate Grey, pays tribute to historic Porsche automobiles.
The HONOR MagicBook 16 Pro will be available in two color options: white and midnight black. The HONOR Pad 9 is available in two gorgeous colorways: Cyan Lake and Space Grey.
For more information, please visit HONOR official website at www.hihonor.com.
