The video looks back on a decade of OnePlus accomplishments and looks forward to the company’s future, including the impending OnePlus 12 and OnePlus 12R flagship handsets, which will be available internationally on January 23, 2024.
OnePlus also stated during the video that the OnePlus R series will be available outside of India and China for the first time in the series’ existence.
OnePlus has developed from a bold but simple idea to a known technology company with products and consumers in all four corners of the globe in only 10 years. OnePlus has reached over 50 markets across the world and has a registered community member base of more than 50.2 million people.
As of the end of October 2023, global OnePlus device sales had increased 59% over the same period the previous year, and by as much as 40% in India, showing the brand’s sustained international development and awareness.
Celebrating 10 Years of Innovation and Never Settle
In the video, Pete Lau and Kinder Liu, two of the founders of OnePlus, get together with friends who also embody the Never Settle mentality to talk about their initial inspiration and goal for building OnePlus into a company that produces high-end, user-focused technology that challenges conventional wisdom and the status quo in the market.
“Back in 2013, we were a small team, but we had really big ideas about building better products,” said Pete Lau, Founder of OnePlus.
“Even though so much has changed since our humble beginnings, just as much has stayed the same. Regardless of how the world has changed around us, our essence as OnePlus remains the same. As long as we hold on to our ‘Never Settle’ ethos, OnePlus will always stay true to its roots.” he added.
They also discussed the future of the company and underscored the significance of co-creation to the brand and OnePlus’ mission to share cutting-edge technology with the world.
“As an R&D and product person, being able to take part in the research and implementation of truly cutting-edge technologies has been the most fulfilling aspect of this journey for me,” said Kinder Liu, President and COO of OnePlus
Liu added “Throughout these ten years, every OnePlus product, and even the company itself, has been built hand in hand with our users. Co-creation is an inseparable part of our DNA, and I hope that OnePlus will continue to push the boundaries of technology with tech enthusiasts everywhere for the next ten years and more to come.”
A Masterpiece Ten Years in the Making: Introducing the OnePlus 12 Series
OnePlus used the occasion to share additional details about its coming OnePlus 12 Series. The OnePlus 12 Series has been under development for a decade to address an industry-wide difficulty in combining high performance, high battery consumption, effective heat dissipation, and lifespan.
The two devices, the OnePlus 12 and OnePlus 12R are designed to demonstrate that a smartphone does not need to be “Plus,” “Pro,” or “Ultra” to provide the best hardware specs and software experience. Instead, the dual flagship OnePlus 12 and OnePlus 12R each have unique attributes that allow users to choose what’s important to them in their next smartphone.
The OnePlus 12 is an all-around flagship phone that symbolizes OnePlus’ decade-long technological superiority. It comes with the newest Snapdragon 8 Gen 3 Mobile Platform, a 4th Gen Hasselblad Camera for Mobile with a new 64MP 3x periscope lens, and a limitless Flowy Emerald hue – all in respect to OnePlus’ Never Settle philosophy.
In addition to the OnePlus 12, the performance flagship phone, the OnePlus 12R, will be the first member of the OnePlus R series to be released outside of India and China. Both flagship phones will be unveiled on January 23, 2024, at 19:30 IST at the OnePlus Smooth Beyond Belief Launch Event.
As the company enters a new decade, it plans to continue upsetting the existing quo by producing only the greatest smart gadgets. OnePlus, together with its partners and global user base, will continue to push the boundaries of technology to provide faster and smoother experiences to people globally.