Samsung has officially launched the Galaxy A57 5G and Galaxy A37 5G, bringing its latest AI-powered features to more users globally.
The new Galaxy A series highlights Samsung’s push to expand “Awesome Intelligence,” offering smarter tools for productivity, creativity, and everyday use.
Both devices also get upgrades in performance, camera, display, durability, and security, along with up to six generations of Android and One UI updates and six years of security support.
Leading the lineup, the Galaxy A57 5G features a slimmer design and improved AI capabilities, making it the most powerful A series device so far. Samsung says its goal is to make AI more accessible, combining its ecosystem with enhanced intelligence features for a more intuitive experience.

Running on One UI 8.5, both phones introduce new AI tools like Voice Transcription for calls and recordings, AI Select for faster on-screen actions, and improved Object Eraser for cleaner photo edits.
The A57 5G adds features like Best Face for group shots and Auto Trim for easier video editing. Circle to Search now supports multi-object recognition, while Bixby and Gemini enable more natural voice commands and cross-app tasks.
For cameras, both phones pack a 50MP main sensor with an upgraded ISP for better image quality in different lighting conditions.
Improved Nightography helps capture clearer low-light shots, while AI scene optimization enhances portraits and colors. The A57 5G further improves detail, noise reduction, and shutter speed. Both devices also include ultra-wide and macro lenses for more shooting flexibility.
Performance is also a key focus, especially on the Galaxy A57 5G, which gets upgraded CPU, GPU, and NPU for smoother multitasking, streaming, and content creation.
It has a 5,000mAh battery rated for up to two days of use, along with a bright Super AMOLED+ display with slimmer bezels and Vision Booster. Both models are IP68-rated for water and dust resistance.
On the security side, Samsung includes Knox Vault, along with features like Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, and the new Private Album. Privacy Alerts also notify users of potential risks involving sensitive data or permissions.
Samsung Galaxy A57 5G and Galaxy A37 5G Price and Availability
The Galaxy A57 5G and Galaxy A37 5G are now available in Samsung Authorized Stores nationwide. While official SRPs were not specified, buyers can get PHP 1,500 off the 256GB variant for a limited time, with total savings reaching up to PHP 5,170.
Each purchase includes a free travel adapter and phone case, plus a two-year Samsung Care+ warranty. Samsung is also offering up to 40% off select Galaxy wearables such as the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core when purchased with either device.
