SMART vs GLOBE
Smart Communications, Inc., the leading wireless service provider in the Philippines, attributed its growth to its continuous network expansion and improvement, as well as its innovative and affordable products and services that cater to the different needs and preferences of Filipino consumers.
Compared to Globe, which had 84.75 million active SIM cards, Smart had just 66.3 million SIM cards prior to the SIM Card Registration Act. However, this has already been changed with Smart beating the Globe with more subscribers of approximately 500k users.
While Smart Communications is now at the top of mobile market leadership regarding its users, the telco giant clearly states that their focus is on strengthening their revenues as they move forward.
"It is a humbling experience. There is a big task ahead on the revenue side,"
"I don’t think the battle should be in subscriber number. The game is really your ability to grow the market,"
More subscribers and growth to the telco giant
According to PLDT President Alfredo Panlilio, the company’s initiatives, such as its eSIM program, are helping it attract new clients and gain more subscribers. A single mobile number may be linked to many devices (such as smartphones and smartwatches), by using an eSIM, which is a digital SIM card permanently implanted in a mobile device.
Additionally, Panlilio stated that PLDT’s enterprise and fiber businesses were the main reasons for the 1% growth in the company’s nine-month net income, which came to Php27.88 billion. Their total income was Php156.36 billion, which was a three percent rise.
“We continue to push,”
With the addition of 210,000 consumers, fiber sales increased by 10% to P39.3 billion from January to September. With 3.14 million fiber subscribers to PLDT as of the end of September, the marketing strategy of the telco giant has truly been effective especially now at an age where technology and communication continues to rise in demand.
The business revenues apparently increased by 1 percent to an all-time record of P34.8 billion. The assistance from its data center division, which has been growing and adapting to accommodate hyperscalers’ increasing data needs, is already included in this record.
The telco has already spent a whopping P55.3 billion from January to September, but this amount is still lower than the expenses from the same period last year which is P67.3 billion. Despite this, their full-year capital expenditure still remains between P80 billion to P85 billion.
Not only that, as the telco strives to expand its business, PLDT has already increased its investment on digital infrastructure. With its 11th data center located in Sta. Laguna, Rosa and its on-going construction of the Apricot Cable System and Asian Direct Cable System fiber cable projects.
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Source: Philippine Daily Inquirer
