Receiving awards and recognition is important for every business. It’s not merely a simple self-validation or a quick morale boost but an effective way to build a company’s credibility and reputation in the industry. By actively pursuing excellence, business accolades can provide a powerful platform for enterprises to establish their brand value and gain a competitive edge.
ASUS has always been on a relentless quest for perfection and we continuously strive to deliver incredible experiences that enhance the lives of people everywhere. Through our user-centric approach, and ASUS Design Thinking, we strive to transcend what is possible in order to create the even more incredible. The awards we have received this year serve as validation of our efforts and commitment to innovation and design excellence.
Let’s take a look at some of the biggest awards we have won this year, so far!
Exceptional range of products awarded
This year marks an amazing performance for ASUS at a range of product awards. ASUS won an unprecedented 44 honors at the Red Dot Award: Product Design 2023, followed by 15 wins at the Red Dot Awards: Brands & Communication Design 2023. ASUS also won 26 awards at the 2023 iF Design Awards, and was included again in this year’s top 10 iF Ranking for Best Companies in Asia, which recognizes companies that have earned the greatest number of awards over the years.
Moreover, ASUS won a personal record of 27 awards at the annual 2023 Good Design Awards, obtaining the top position in the ICT Equipment category, which encompasses information and communications technology such as computers and smartphones. In particular, the ASUS Zenfone 10 was widely praised alongside four of our latest monitors, demonstrating our diversified portfolio and technological innovations.
And there’s more, our ultra-compact and sustainable Zenbook Pro 14 Duo OLED was awarded Silver in the consumer technology category at the IDEA (International Design Excellence Awards) 2023 ceremony. This ultimate OLED laptop was also the esteemed recipient of the Best Choice Golden Award at Computex 2023, along with the ASUS ExpertBook B9 OLED business laptop, which won the Sustainable Tech Special Award for its eco-conscious manufacturing and power-efficient design.
ASUS is also no stranger when it comes to delivering outstanding routers. This year, ASUS ZenWiFi mesh routers have won a coveted PCMag 2023 Readers’ Choice Award, scoring exceptionally high for mesh coverage, WiFi speed, and network management. ASUS and its sub-brand, Republic of Gamers (ROG), were also honored with seven awards at the CES Innovation Awards for their top-class performance, innovative designs, and user-centric features.
Consistent global recognition and validation
Aside from the numerous product awards we have received, ASUS has been listed among the Fortune World’s Most Admired Companies for the eighth time. The company performed particularly well in areas such as innovation, social responsibility, and product service quality. Additionally, ASUS was ranked among the top 300 out of 5,000 companies in TIME magazine’s list of the World’s Best Companies for 2023, acknowledging our outstanding performance in the three key categories of employee satisfaction, revenue growth, and sustainable practices.
As a company that puts great importance on sustainability, ASUS has made considerable efforts to create a cleaner, greener future for everyone. As such, we are especially honored to be recognized as one of the Climate Leaders Asia-Pacific for the second consecutive time. This 2023 recognition serves as testament to ASUS’ continued efforts to reduce its environmental impact and to strengthen its commitment to sustainability in the four key areas of Climate Action, Circular Economy, Responsible Manufacturing, and Value Creation.
As 2023 comes to an end, ASUS will continue to work hard to create incredible experiences and cutting-edge designs that bring delight to users worldwide. ASUS is honored to receive these prestigious global accolades and will remain as ambitious as ever to push the boundaries of what is possible and take innovation to the next level of incredible.