Twitter has introduced its ‘new’ Subscriptions offering, enabling users to monetize their feeds.
However, upon closer examination, it appears that this is simply a rebranding of the previous monetization feature called Super Follows, which was introduced in 2021. Despite that, users on Twitter who meet the specific requirements will have the opportunity to earn money from their feeds, offering access to exclusive content and badges for interested parties.
Although some information about this feature can be found in Twitter’s monetization tab, there also appears to be some located on the Subscriptions support page in Twitter’s Help Center. However, this may be residual information from the previous Super Follows program since there are some inconsistencies. Regarding the prerequisites, Twitter mandates that users who wish to activate Subscriptions must have a minimum of 500 followers, have posted at least 25 tweets within the last 30 days and be at least 18 years old of age.
According to the monetization section on Twitter, users can distribute various types of content through the Subscriptions feature, as confirmed by Elon Musk on his own Twitter account. This includes tweets, long-form tweets, and even “hours-long” videos. Additionally, subscribers will have access to exclusive Twitter Spaces for listening to audio content. On iOS, users can navigate to a dedicated Subscribers Tweets tab to easily access all exclusive content. Subscription plans will start at $2.99 per month, with higher tiers available at $4.99 and $9.99 per month.
Apply to offer your followers subscriptions of any material, from longform text to hours long video!— Elon Musk (@elonmusk) April 13, 2023
Just tap on “Monetization” in settings.
According to Elon Musk’s tweet, Twitter will not be taking a cut of the money earned by creators on the platform for the first year, which is a significant incentive and could give the program a strong start. However, there will be processing fees, and while Musk estimated that creators would have access to roughly 92 percent of their earnings, the Subscriptions support page states that around 97 percent will be available. It is unclear which number is accurate, as the company does not have an official media team. If subscriptions are processed directly through the app, the amount earned will be less, as the Apple App Store and Google Play take a percentage.