OPPO, the premium partner of Roland-Garros 2022, launches the stunning Inspirational Light campaign with the new marketing proposition: Inspiration Ahead.
“Inspiration Ahead” Shot on OPPO Find X5 Pro
As the premium partner for the fourth year in a row, OPPO wants to inspire tennis fans with its sophisticated image technology to witness, capture, and share heart-stopping moments on the court.
OPPO launched the Inspirational Light campaign, encouraging worldwide tennis fans to send messages of support. They combined it to create spectacular yet beautiful light painting artwork, which was shown on the red clay court on each night of the event.
When the stadium lights were turned off at the end of each night match, OPPO’s professional light painting crew ‘painted’ the fans’ best remarks utilizing OPPO’s Find X5 Pro’s low-light photography mode. The breathtaking images were shot using the OPPO Find X5 Pro, and photographs and videos were shared on social media.
“Inspiration Ahead means showing confidence and poise when we are moving forward. It encourages us to remain resolved and graceful as we brave the storm and break the stagnation. Participating in sporting events is fantastic for OPPO to convey the mutually inspirational spirit and communicate OPPO’s technology innovation experience with our global users,” said William Liu, OPPO’s Vice President and President of Global Marketing.
The newest cutting-edge flagship from the company, the OPPO Find X5 Pro, is the ideal device for tennis fans to record the true-to-life content of their favorite tennis players thanks to its superior photography system.
To recall, the device has the OPPO’s self-developed imaging NPU named MariSilicon X. It has industry-recognized image capabilities, allowing tennis fans to shoot 4K Ultra Night videos and beautiful photographs of the tennis match.
OPPO’s Inspiration Ahead campaign aims to motivate its worldwide consumers to push themselves to achieve success. They are bringing to the top cutting-edge technology that represents the dynamic and exciting experience available only in this elite competition.
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