TNT, the value brand of PLDT’s mobile subsidiary Smart Communications, Inc. (Smart), took home multiple honors at the 2025 International Business Awards (IBA), which recognize top organizations and professionals worldwide.
The brand scored a Gold Stevie for Brand Experience of the Year – Consumer thanks to its innovative TNT Petmaloop Challenge.
The campaign invited content creators across the Philippines to showcase what brings them joy in their hometowns using TikTok. It ended with a 26-hour, 15-minute livestream, earning a Guinness World Record for the Longest Travel Livestream.
TNT also earned a Silver Stevie for Viral Marketing Campaign of the Year for its SIM Registration campaign, which used humor and creativity to remind subscribers to register their SIM cards. The campaign quickly racked up over 100 million views on social media, with many viewers sharing the videos organically.
“These latest awards affirm TNT’s mission as a brand that champions everyday Filipinos not only through our affordable services but also through our creative and meaningful campaigns – powered by our award-winning network,” said Lloyd R. Manaloto, First Vice President at Smart.
TNT’s wins are part of broader recognition for PLDT Group and Smart, underscoring their continued focus on network innovation and customer-first initiatives.
