For vivo, 2022 was a year of victory and mobile innovation. The brand successfully introduced a unique combination of high-end, mid-range, and entry-level smartphones last year that met customer demands for digital devices and improved mobile photography.
From the vivo X Fold to the vivo X90 Series, vivo has never ceased developing game-changing innovations that have sparked significant worldwide attention.
The Most Loved Flagship Device of 2022
In April 2022, vivo released its first folding screen mobile phone in international markets, the vivo X Fold, which featured a Snapdragon 8 octa-core chipset, dual 120Hz E5 screens, and a full-focal ZEISS quadra lens.
In addition to these hardware features, the vivo X Fold includes a big 4,600mAh battery with 66W dual fast charging support, letting users enjoy and complete all of their digital experiences throughout the day.
In the same month, vivo debuted the vivo X Note, which has a 7-inch screen and the same features as the vivo X Fold.
The vivo X80 Series, however, was undeniably the crowd’s favorite device last year. This technological masterpiece from vivo, created in collaboration with ZEISS, features the highest standards regarding quality, functionality, materials, and lens coating.
One of its ground-breaking features is a 50mm portrait lens backed by an improved Gimbal system that produces superb images and video stability. Also, the vivo X80 Series is the first smartphone on the market to feature a Sony IMX866 sensor, enabling users to take professional-quality pictures.
The vivo X80 Series featured a proprietary chip exclusively envisioned by vivo – the vivo V1+ Chip – in addition to its superior imaging capabilities. This chip is intended to enhance display and imaging graphics.
With the release of the vivo V25 series in May 2022, vivo fortified its position as the king of mobile photography. This series boasts impressive night photography specifications, stunning Photochromic 2.0 color-changing technology, and powerful performance, all of which are essential to Gen Zs and Millennials.
The vivo V25 Series, known as the #NightPortraitMaster in the Philippines, has a 64MP OIS Ultra-Sensing back camera with an Extreme Night Vision feature that provides users with clearer and steadier videos and high-quality images even when captured in low light.
vivo also announced the X Fold+, the newest member of the X Fold folding phone series. The vivo X Fold+ delivers better design and performance thanks to the industry-leading Snapdragon 8+ Gen 1 Mobile Platform with an updated Secure Processing Unit (SPU).
“We have positioned the X Fold series to be our flagship professional foldable smartphone line. We are placing emphasis on this excellent signature product as it underscores our confidence in the future development of foldable phones,” said Huang Tao, Vice President of Products at vivo.
By combining several technologies exclusive to this type of phone, such as a 2K+ Ultra Vision Folding Screen, 3D Ultrasonic Dual-Screen Fingerprint Scanning, and 50W wireless FlashCharge, the X Fold ushers in a new era of foldable phones.
Lastly, the vivo X90 and X90 Pro, vivo’s most recent flagship X90 Series smartphones, were unveiled in November 2022. The series offers a whole new set of cutting-edge camera features and performance improvements all around, powered by cutting-edge dual flagship chip technology that includes vivo’s proprietary V2 processor.
vivo X90 rear camera comprises a 50MP primary sensor paired with a 12MP ultrawide lens and a 12MP portrait sensor, while the vivo X90 Pro has a 50MP main and 50 MP portrait lens paired with a 12MP wide-angle offering. Both cameras are equipped with ZEISS Optics.
The triple rear ZEISS-branded cameras of the vivo X90 Series all provide users with breathtaking photo and video outputs. Meanwhile, the 32MP selfie camera on the front of the vivo X90 and vivo X90 Pro enables users to take photos that are brighter and more vibrant.
Continuing the Legacy: Bold Innovations, Stable Local and Global Performance
In 2022, vivo was able to win more victories both locally and internationally. IDC data indicates that in the first quarter of 2022, vivo entered the top 5 smartphone rankings in the Philippines thanks to a 335.4% QoQ increase in its shipment volume.
With 9% (Q3 2022) and 8% (Q4 2022) of the market share, vivo was able to take fifth place in terms of shipments in the worldwide smartphone market in these two quarters.
According to the latest recent Canalys report on the Philippines’ smartphone industry, vivo achieved a 159% year-over-year rise, which may be attributed to several new technology, products, and marketing campaigns introduced last year.
Launch of Self-Developed Chips
Moreover, the vivo X80 Series and the company’s second-generation self-developed chip V1+ were both released in April 2022. Fantastic V1+ chip features include superb scheduling, quick speed, and outstanding energy economy.
Official data shows that its data throughput speed can be efficiently maintained at about 8GB/s; efficiency is improved by about 300% and power consumption is reduced by approximately 72%.
Meanwhile, vivo and MediaTek have teamed up together to optimize the V1+ chip with Dimensity 9000, resulting in more than 30 patents.
The self-developed chip V2 was introduced in November 2022, with a new and iterative AI-ISP design that delivers a significant increase in compatibility and functionality, as well as upgrades to the on-chip memory unit, AI computing unit, and image processing unit.
vivo’s sub-brand iQOO Phones that made noise in 2022
In addition to the vivo brand’s new smartphone iterations, its sub-brand, iQOO, has launched iQOO 9 series, iQOO Neo6 series, iQOO 10 series, iQOO Z6 series, iQOO Neo7 series, and iQOO 11 series devices in 2022.
vivo iQOO 10 Pro smartphone offers a solid selection of the specs and features you would want in a premium model. To support intense use and your gaming session, it offers excellent performance. In July 2022, the iQOO 10 Pro was introduced, and it had a 200W ultra-fast flash charging advertisement.
The built-in 4700mAh battery of the IQOO 10 Pro can be charged from 1% to 100% in just 10 minutes thanks to its ultra-fast mode.
A Year To Be Thankful
2022 was a fantastic year for vivo, as it solidified the brand’s dedication to providing global fans with technological masterpieces that consistently improve their smartphone experience and push mobile photography limits.
vivo acquired strong recognition in reputation and sales, whether it be in high-end products or low-end markets, and will continue to do so to serve all consumers.