ASUS will not allow Ayaneo or Valve to dominate the market for handheld gaming PCs.
 Following an April Fool’s Day announcement that was met with doubt, ASUS has verified that it is developing its own handheld gaming device, called the ROG Ally. Although the company has not provided many specifics, it has stated that the device will operate on Windows 11 and feature a customized AMD Ryzen processor. Additionally, it will support the use of an external GPU.
It’s real!
— ROG Global (@ASUS_ROG) April 3, 2023
Stay tuned for more 👀
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👉https://t.co/ljc2GNN0UU#ROG #ROGALLY #PlayALLYourGames pic.twitter.com/IG6vDtgTag
The success of the ROG Ally will largely hinge on its pricing and performance compared to competitors such as the Steam Deck (which starts at $399) and high-end handhelds like the Ayaneo 2 (priced at $850). However, based on ASUS’ initial marketing, there may be significant advantages. Unlike the Steam Deck, which is officially limited to running games from your Steam library (and only a select few at that), the Ally has the potential to run virtually any game that is compatible with its hardware. Additionally, while companies such as Ayaneo and GPD are relatively small, ASUS is a major brand, making the Ally easier to locate for consumers.
