Beyond the Box and Digital Walker welcomed the iPhone 18 Pro and iPhone 18 Pro Max in the Philippines with midnight launch celebrations across three Metro Manila locations, featuring celebrity appearances, live performances, and customer giveaways.
Held on October 16, 2026, the events brought together more than 300 customers and Apple enthusiasts at Beyond the Box in Uptown Mall Atrium in Bonifacio Global City and Robinsons Ermita, as well as Digital Walker at Glorietta Activity Center.
The celebrations featured live performances from Filipino bands Lola Amour and Over October, alongside appearances from celebrities and content creators, including Niana Guerrero, Olivia Banzon, Mikee Reyes, CK De Leon, Vince Velasco, and Rojean Veal.
Customers Queued Early for the New iPhones
The launch drew eager buyers who lined up ahead of the official release to secure their new devices. At Beyond the Box Uptown Mall, one customer reportedly began queuing at 9 PM on October 14, more than a day before the midnight release.
Her wait ended with a special moment as content creator Niana Guerrero accompanied her to the store to claim her new iPhone.
Beyond the Box and Digital Walker also offered queuing incentives, giveaways, and raffle prizes throughout the celebrations, giving customers additional reasons to join the launch events.
₱12 Million in Giveaways and Prizes
Beyond the Box and Digital Walker said they distributed a combined ₱12 million worth of freebies, giveaways, queuing incentives, and raffle prizes across the midnight launch celebrations.
The rewards included gadgets, accessories, and other gifts, adding to the festivities surrounding the arrival of Apple’s latest flagship smartphones.
Burgundy also emerged as the most popular color choice among customers during the launch, according to the retailers. The new finish stood out among the available options for the iPhone 18 Pro lineup.
iPhone 18 Pro Now Available in the Philippines
The launch events also highlighted the retailers’ respective campaigns. Beyond the Box showcased its LIVE BEYOND campaign, which focuses on creativity and exploring new possibilities through technology. Digital Walker, meanwhile, presented its WALK INTO THE FUTURE campaign, emphasizing access to new technology and innovation.
Following the midnight launch, the iPhone 18 Pro and iPhone 18 Pro Max are now available at Beyond the Box and Digital Walker stores.
The launch celebrations marked the start of local availability for Apple’s latest flagship lineup, with both retailers continuing to offer the devices to customers looking to upgrade their smartphones.
