Last month, Apple plans to introduce a new App Tracking Transparency feature to its iOS 14. This is to allow users to know when companies want to track them across apps and websites. They have a concern about users being tracked without their consent and having data bundled and resold by the advertising networks. Apple could remove the app in the App Store when it failed to comply with this rule. Apple supposedly turns it up early this year, but they postponed it to give developers time to adapt it.
Recently, Apple’s software engineering chief Craig Federighi warned developers. It is to “play by the rules” or Apple could ban their apps from the App Store. They will be implementing it starting by early next year. Thus, iOS 14 will require applications to get undertake authorization from users. This is to gather their random advertising identifier, which they use to customized advertisements and track how their campaign succeeds.
App developers and ad networks are against this feature, they said that this is anti-competitive and will affect small businesses. But Apple insists that tracking over apps and websites and sold data can be “invasive and creepy”, they added.
Even they delayed the implementation of this feature, once the rules accomplished, all applications and advertisers should abide the rules. Federighi also suggested that social media platforms had no choice but to abide by the new policy. He believed they would work to find a solution.
Source: macrumors
