Ad blockers are now detectable by the streaming platform YouTube in its latest experiment, and it will recommend the Premium subscription service.
Future without ad blockers
Through ads, many portions of the internet nowadays allow users to use for free, and those same ads can still support the creators’ work. There are ad blockers, though, and YouTube is now experimenting with preventing viewers who have one installed.
This week, a Redditor discovered that when you use YouTube, a pop-up message stating “Ad blockers are not allowed on YouTube” will appear.
It is presently unknown in how many locations YouTube is displaying these notices or if the business intends to bar users of ad blockers from the website entirely.
Until the user allows YouTube advertisements or support to YouTube Premium, a paid membership service that allows users to watch content on YouTube without ads, they’re not allowed to watch a video.
The online streaming giant has never taken action against ad blockers previously, so this is new for them. The message conduct that “Ads made it possible for YouTube to continue to be free for billions of users worldwide.”
Since then, a YouTube staffer has confirmed to the r/YouTube moderation team that this is merely an “experiment” at this time and that YouTube is only testing banning ad blocks.
It’s simple to understand why YouTube may implement such a policy. Ad blockers take away the income earned from watching videos, which helps to pay for the increasing expenses of transmission and storage for that material. However, the user’s dissatisfaction is also apparent at the moment.
Since its ad load has increased significantly in the past few years, YouTube Premium has become increasingly expensive ($10/month) for occasional watchers.