With over 10 million customers, Home Credit Philippines (HCPH) serves a diverse variety of Filipinos, with 78% of its sales originating from customers living outside the National Capital Region. Recognizing the variety of its client base, Home Credit has created offers that appeal to different sectors, with the goal of empowering their lives.
Sheila Paul, Chief Marketing Officer of HCPH, stated at a recent event that in order to provide financial and credit opportunities to Filipinos during peak shopping seasons, HCPH runs three year-round major campaigns in which customers can purchase their products at great prices, including 0% interest installment rates: Summer Campaign, Back-to-School Campaign, and Holiday Campaign.
“We create campaigns with our diverse customer base in mind. Our initiatives to make financial solutions more accessible through our campaigns enable them to live the life they desire. We are grateful that our efforts are well-received by our customers, and we consider their recognition of our campaigns as a testament to our commitment to providing only the best initiatives that can truly benefit Filipinos,” Paul added.
Trusted partner for lifestyle products
Over time, as Filipinos’ confidence grew, so did the desire to finance a growing number of commodities and high-ticket products for their clients. What began with only four commodities—smartphones, televisions, desktops, and laptops—has grown and expanded to include more than 80 other commodities, the most diverse assortment of any consumer financing firm in the country.
Additional items include tablets, e-bikes, motorbike essentials, musical instruments, furnishings, farming equipment, and medical supplies, among others.
This increase in the types of commodities financed over the years was driven by strong partnerships with the country’s most trusted brands and retail stores, some of which were present as collaborators during the event to commemorate HCPH’s milestones and welcome its new decade: Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.
Top-selling commodities over the years
Mobile phones have sold more than 12 million units in recent years, making them HCPH’s most popular item. In 2023 alone, the firm provided installment financing of 12.5 million units of mobile phones worth P30 billion, with iPhone being the leading brand sold, accounting for P6 billion in overall sales.
Aside from mobile phones, HCPH has sponsored three other popular commodities throughout the years: televisions with 1.2 million units sold, computers and laptops with 900,000 units sold, and air conditioners with 500,000 units sold.
These outstanding figures are fueled by the company’s 0% APR offerings throughout its product line. For example, household Credit’s introduction of its Summer Campaign’s 0% interest promotion on cooling equipment and other household requirements assisted Filipinos in surviving the scorching heat through the 1000+ per day air conditioners supplied by the firm since the middle of March.
New way for Filipinos to shop
Filipino customers’ shopping habits have shifted considerably over time, with internet shopping being the primary method of gathering information and purchasing goods. According to an Agile Data Solutions Inc. research, Filipino consumers prefer in-store purchasing over internet shopping, with 77 percent still preferring in-store shopping for unknown items.
The recent pandemic, however, has introduced them to the world of online shopping bargains, in which customers use online shopping platforms to perform price research and acquire offers, as well as go physical shopping for sensory appeal and tactile experience.
As Filipinos increasingly adopt a digital lifestyle, Home Credit embarked on a digital transformation journey to improve customer service and enable simple access to its goods, discounts, and partner store locations via mobile phones. HCPH launched Shoppingmall.ph, an online platform that allows shoppers to find over 50,000 bargains and choose them from over 500 merchants in three simple steps.
Shoppingmall.ph allows customers to search for the commodities they want, get the greatest bargains, and select their chosen retailer among HCPH’s more than 50,000 partner stores countrywide.
As Home Credit enters a new decade, the company remains committed to its mission of empowering more Filipinos through more financial solutions, more store locations, more innovative technologies and more customer-centric services. It will continue to make credit opportunities more accessible and remain as every Filipino’s financial ally, para sa life.
To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers may also visit Shoppingmall.ph to browse the latest 0% interest deals. To take the first step to apply for an installment, they may also download the My Home Credit App on Google Play.
