Apple’s patrons are known for their strong allegiance to the brand, often going to great extents to protect its practices and merchandise.
Despite this devotion, the majority of them acknowledge that they strongly dislike Siri, despite their admiration for their iPhone or MacBook. Despite existing for more than a decade, the company’s voice-based assistant has failed to be of much help to most users. It’s often compared to iTunes as one of the Apple products that seems to have been neglected.
At present, Siri operates on a template-based system rather than language-generating artificial intelligence. As the recent report highlighted, this has presented significant challenges in terms of engineering and scalability over the last ten years.
There is no definitive timeline for when Apple plans to broaden the use of its natural language generation technology beyond the Apple TV platform. This approach can be seen as Apple’s way of testing the waters of this type of AI technology in a gradual and understated manner. It’s possible that the features may be server-side, allowing Apple to test them in public and toggle them on or off as required.
Although there is potential for Apple to expand this language-generating technology beyond Siri, it’s unlikely to happen in the immediate future.
It appears that Apple is taking steps to address this issue. Like several other companies, Apple has begun exploring the integration of generative AI into its products, starting with Siri. Word of Cupertino’s plans comes from 9to5Mac, which says the company is currently testing “Siri natural language generation.”
The feature has been activated in the beta version of Apple’s TV operating system, tvOS 16.4, and is codenamed Bobcat. It’s expected to be implemented across all of Apple’s operating systems in due course. The report suggests that code for this feature already exists on the Mac, iPhone, iPad, and HomePod. Presently, the feature seems to be limited to telling jokes with Siri.
