Power Mac Center’s 29th anniversary
PMC aspires to put the Filipino brand of music front and center and provide our local musicians with a distinctive platform to showcase it in this streaming age when music from all over the world has become easily accessible at one’s fingertips.
“Sync Sessions is an original concept from way back that allows artists and fans to experience music in unique and innovative ways, as our featured bands and solo artists use Apple devices as instruments. As we consume more and more digital content, we also want to showcase the beauty of the live human experience of coming together to enjoy music,” said Joey Alvarez, PMC Director for Marketing and Product Management.
It was held at several venues in Metro Manila for five consecutive Saturdays, from August 26 to September 23, to deliver the audio-digital experience to more customers.
It began at Eastwood, with Bullet Dumas performing with Sync Sessions stalwarts Ang Bandang Shirley, Sandwich, and Jess Connelly, who was joined by frequent collaborator LustBass. On September 2, at SM Makati, it was followed by Jakarta-raised Filipino hip hop artist Young Cocoa and—another Sync Sessions pro—Filipino indie folk band Munimuni.
On September 9, R&B artist Jason Dhakal and another Sync Sessions headliner, Autotelic, performed for the UP Town Center crowd. The next Saturday, Zild performed a “rare short electronic set” at Robinsons Magnolia with Filipino alternative rock band SOS and singer-songwriter, record producer, and YouTuber Lesha, who stated she previously taught herself music production on an iPad mini and MacBook.
The series concludes with the strong roster of soulful pop duet Leanne & Naara, OPM superstar Ebe Dancel, “Muli” vocalist Ace Banzuelo, and indie pop rock band This Band playing in front of a sold-out crowd at Festival Mall in Alabang.
The events were presented by social media stars Vince Velasco, Samm Alvero, and Aryn Cristobal. Lucky attendees received special Sync Sessions merchandise, PMC gift certificates, and amazing prizes from PMC partners Amazing Thing, Belkin, JBL, PanzerGlass, Sony, and SoundCore by Anker.
Music production for content creators
Sync Sessions is a project that places human talent at the forefront of technical innovation. Beyond the stage, it strives to enable Filipinos to make the most of Apple technology by exploring novel ways to create creative music.
“Many of the artists we invited have long been using Apple devices for their music. PMC hopes to inspire a new generation of musicians and content creators alike to keep discovering their voice and express it through their chosen medium or channel—be it music, film, or even vlog. We hope to provide the tools that make individuals stand out and reach their dreams,” Alvarez said.
PMC is now celebrating its 30th anniversary with the theme “30 Years of Transforming Experiences Through Lifestyle Innovations,” and it is also preparing for the highly anticipated iPhone 15 launch.
With over 100 sites nationwide, Power Mac Center was founded in 1994 and has since grown to become the country’s biggest network of Apple-approved retail stores, repair and service facilities, and education resellers. It is also the country’s sole reseller with Apple Premium Partner (APP) accreditation, the highest honor given to Apple resellers globally.