Vertiv, a global provider of critical digital infrastructure and continuity solutions, today announced the launch of the Vertiv XR app, a first-of-its-kind data center tool that allows data center operators, IT managers, and channel partners to visualize Vertiv products in the exact location they would occupy in any given facility.
Vertiv announced the release of Vertiv XR!
To better understand how the infrastructure will support their computation and affect the physical footprint, the virtual representation assists today’s data center decision-makers by offering a practical tool to design their space and give assistance after installation.
The launch of the Vertiv XR app is the most recent development in Vertiv’s extensive and continuous digitization initiative, as the company keeps an eye on the client experience and increases the resources accessible to its clients and channel partners.
The launch of the Vertiv XR app is the most recent development in Vertiv’s extensive and continuous digitization initiative, as the company keeps an eye on the client experience and increases the resources accessible to its clients and channel partners.
The app was named “Best Digital Transformation Product or Service – Enterprise” in the Computing 2022 Technology Product Awards and received a five-star rating from IT Channel, which called it “the best-augmented reality app tested in 2022.”
“With the Vertiv XR app, we are creating a bridge experience between in-person physical interactions and digital,” said Cristian Scarpa, CIO EMEA & Global VP Customer & Employee Technologies.
He also added that “The app allows our customers and partners to make more informed buying decisions and recommendations, to visualize in a tangible way how new products will interact with their existing environments, and explore details about those products, all from the palm of their hand.”
Vertiv XR app guides users through product placement and selection, delivering an immersive, realistic representation of the product in the setting of their choice—whether that be a data center, workplace, lobby, or living room—using augmented reality.
It enables users to examine and explore different Vertiv solutions whenever and wherever they want, and it keeps them interested after the purchase and installation by allowing them to browse complementary solutions and facilitating the social sharing of their Vertiv experiences.
“This type of technology has been used for various consumer applications, helping homeowners see how new cabinets might look in their kitchen or different siding may look on their house, but we’ve never seen this type of application in the data center,” said Martin Coulthard, global vice president for demand generation marketing at Vertiv.
“We’re allowing them to see this equipment before they buy, enabling them to make their Vertiv purchase with confidence,” he added.
Developing and upgrading digital assets that better serve customers and partners and connect with them on their terms is the main goal of the company’s extensive digitization effort.
The ultimate goal is to improve the online interactions people have with Vertiv, to make it simpler for them to locate what they need when they visit Vertiv.com or use the Vertiv XR app, and to assist Vertiv and its partners in having more significant, productive engagements with consumers and partners.
For more information or to download the Vertiv XR app, visit Vertiv.com.
